2018 MOON CAKE PACKAGE

凯宾斯基 - 中秋月饼包装

PROJECTKEMPINSKI MOON CAKE PACKAGE

CLIENT KEMPINSKI (CHENGDU) 凯宾斯基(成都)

SERVICECREATIVE PACKAGING DESIGN / PRODUCTION 包装 / 产品

DATE 2018-06

月满人圆,心安归处

早在6月,成都凯宾斯基酒店就联系到我们,说希望合作2018中秋节凯宾斯基礼品(包含月饼、茶、酒)而提出的需求是符合凯宾斯基的气质,也同样充满新颖时尚感。

1897年,凯宾斯基酒店建立,成为世界上最古老的豪华酒店。很开心能与这个百年品牌合作,在接下来的沟通对接中,我们也更加深入感受了他们所坚持的品牌美学和专业素养。

在着手设计之初,我们就无比确定的达成一个共识——传统节日,现代化表达,营造凯宾斯基百年典雅温情的气质。

所以我们提取古典元素——玉兔、园林框景、自然草木、月,承载中秋氛围的表达作用,同时加入九眼桥廊桥的元素,展示地域个性。
As early as June, chengdu kempinski hotel has contacted us and said that it hopes to cooperate with kempinski gifts (including moon cakes, tea and wine) for the 2018 Mid-Autumn festival"Temperament, also full of new fashion sense.

In 1897, the kempinski hotel was established as the oldest luxury hotel in the world. We are very happy to cooperate with this century old brand. In the following communication and docking, we will deepen our cooperation feel the brand aesthetics and professionalism they adhere to.

At the beginning of the design, we have reached a consensus -- traditional festival, modern expression, and create kempinski's 100-year elegant and warm temperament.

Therefore, we extract the classical elements -- jade rabbit, garden frame, natural plants and trees, and the moon to express the Mid-Autumn festival atmosphere. Meanwhile, we add the nine eyes bridge corridor bridge elements to #sql_show# regional personality.
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