520 ACTIVITY DESIGN

王府井520活动设计

PROJECT520 ACTIVITY DESIGN

CLIENT CHENGDU 成都

SERVICEActivity design 活动设计

DATE 2019-05

我爱你趁现在

在全城恋爱日“520”这天,如何用设计实现创意和意料之外的惊喜,是我们这次和王府井共同的目标。创造独属于王府井的甜腻气息,打破大同小异市场下的平庸。

恋爱中的人随时随地都感觉在冒着粉红色的泡泡,我们以这个为灵感,将[气泡]、[彩带]、[云朵]、[喇叭]、[音符]、[爱心]以气泡的形式展现,粉色调为主色搭配其他的缤纷色彩,把甜腻和童趣融合在一起,传递恋爱的温情和初心。

空间上,我们打破一贯平面色彩的单一性,将镭射的材质融入在空间之中。在楼梯的玻璃部分,我们选用镭射的贴纸搭配暖光灯管的组合,营造出迷幻的视觉场景,搭配墙面和地面主视觉的平面延展,点亮“520”新的打开方式。
How to put our innovation into practice and bring unexpected surprises to the participants on May 20th, the day of love, is our common goal with Wangfujing. We aim to create a sweet atmosphere unique to Wanggujing and make a breakthrough in the mediocre market inundated with identical products. 
People in love seem to be surrounded by pink bubbles. Inspired this realization, we present ribbons, clouds, trumpets, notes and hearts in the form of bubbles. Using pink as the primary color complemented with other bright colors, we combine the sweetness of love with childhood fun and convey the warmth and of love to the participants. 
In terms of space, we no longer stick to a singular color. Instead, we incorporate laser material into the space. On the part of the stairs made of glass, we used the combination of laser stickers and warm light to create a dreamy scene. Together with the wall and the floor, they open a new way to celebrate the special day.
READ MORE