Nestlé INTERACTIVE H5 DESIGN

雀巢互动H5设计

PROJECTH5 DESIGN

CLIENT Nestlé

SERVICEH5 DESIGN H5设计

DATE 2017-08

一座城,轻怡一整个夏天

这款产品的宣传是雀巢与品牌方的对话,多维度的营造出一个好坏的对比场景,调动受众的感官体验。 [水果]、[城市建筑]和[产品]以插画的形式展现,以蓝色系的浅色调为主,整体打造成一个游戏式的H5,让受众在玩乐的同时也可以感知品牌的用心和细节。
The promotion features a conversation between Nestle and the brand. By creating a scene which enables participants to make comparisons among different products, it fully arouses the sensual experience of the participants. Fruits, city architecture and products are presented in the form of illustrations. Featuring blue-colored items, it builds a game-like H5, giving the participants fun while enabling them to feel the efforts of the brand and its emphasis on details.
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