BAICIZHAN PACKAGING DESIGN

百词斩礼盒设计

PROJECTBAICIZHAN PACKAGING DESIGN

CLIENT CHENGDU 成都

SERVICEPACKAGING DESIGN 包装设计

DATE 2018-08

创造独家玩味新视觉

“番茄英语”作为“百词斩”旗下的互联网线上教育学习APP,拥有大批粉丝和受众。如何在满足基本需求的前提上,链接专属于“番茄英语”和用户的之间微妙联系?

我们在思考每一款不同主题的设计时,在保留“番茄英语”本身自我的品牌基因的基础上,需要去创造有趣的、灵动的、有记忆力的视觉符号,去传递品牌合而不同,活力生机的品牌形象。

我们希望可以一直为用户创造惊喜,持续的发酵品牌的灵感创意,用设计玩转产品创意,打破大家心中一贯的视觉认知。
Tomato English, an online App of English learning owned by Baicizhan, is attracting a large number of followers and users. While meeting the basic demands, how to ensure a subtle while exclusive link between Tomato English and users?

While considering the designs of different themes, we remained the brand DNA of Tomato English to create interesting, flexible and impressive visual signs, hence delivering a brand image that is individualistic and dynamic.

We look forward to creating brand innovations that are constantly amazing to users. Design is utilized as a tool to highlight product innovations that overhaul the default visual cognition of everyone.
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